Carly 1, Trump 0

Like Pete, I’m old Enough to Remember when Pundits were Expected to Support the GOP Candidates. I also agree with Pete in

Now granted Pataki is polling only slightly better than I am but when it comes down to it If I’m Donald Trump I’m dancing in the streets over it and if I’m the tea party I’m grinning like a cat.

I’ll take it one further: Any GOP presidential candidate who spends time talking about Trump rather than highlighting his/her position on the issues is wasting precious time and is a fool.

Carly Fiorina manages to turn the tables on Trump while turning the spotlight on herself. Even the WaPo, not exactly an arm of the Vast Right-Wing Conspiracy (a term popularized by Hillary Clinton back during her bimbo eruption-fighting-days), declares that her ad “is the best one of the 2016 campaign so far.” In case you haven’t seen the Fiorina ad I’m talking about, here it is.

Trump had asked, “Look at that face. Would anyone vote for that? Can you imagine that, the face of our next president!?” The Fiorina campaign’s answer was a most resounding “YES.”

1. The ad starts with Fiorina’s triumphant voice saying, “Ladies, look at this face,” immediately addressing its target audience.

2. The faces of the women in the ad are the faces of women you know – daughters, friends, coworkers, moms – as Fiorina defines “the face of leadership in our party, the party of women’s suffrage,” establishing the Republican party’s historical pro-women stance.

3. The ad gets a dig at the Dems and Hillary, “We are not a special interest group, we are the majority of the nation.”

4. While she speaks without notes or teleprompter to the National Federation of Republican Women in Arizona, Fiorina, who looks fit, trim and up for the challenge, ends with, “This is the face of a sixty-one year old woman, I am proud of it, every year and every wrinkle.” As the WaPo said,

a message that not only could none of her male opponents deliver but also one with reach well beyond just the Republican base.

The ad success in positioning Fiorina as a strong adversary who, while addressing an insult, wastes no time and scores a point or two against the Dems.

And Trump’s name did not cross her lips once.

May that be a lesson to the other Republican candidates.

Fausta Rodriguez Wertz writes on U.S. and Latin American politics, news, and culture at Fausta’s Blog.