Customer engagement has always been important to a business, and with the rise of the digital age, there are now so many ways for that to be optimized that it is now no longer an option, it’s a priority. From the ways that they can discuss your business on your website to the ways that you respond to social media interaction, being available and on-brand at all times has never been more important or expected. We have moved past the days where customers were expected to merely listen to your message, now they want to have dialogue, and by failing to address that need, you are going to fall behind the competition and stunt your business growth. Interaction is important for your business in that by opening up dialogue; you create meaningful communication that reinforces your brand and encourages sales. With profits on the line, are you making the most of your customer communications?
Understand your customers
Before you sold your first product, your business will have completed a thorough business plan. Part of that plan needs to have included significant market research into your target audience, and that is the key to your customer interaction and communication. Even if you open your business without a clear idea of who your customers are going to be, looking at your website analytics will help you, and you will be able to use that data to optimize your communication strategy. There’s not much point on spending money on Facebook advertising if the majority of your customers use Twitter, and if your Instagram posts aren’t driving traffic to your website, then there’s little point in using it. However, once you have pinpointed your client base, make use of tools such as Hootsuite in order to manage your social media more proactively, and you’ll find that you will be able to assess your customer interaction in real-time.
It’s a simple fact that the majority of businesses use social media to communicate with their audience. The rise of Facebook and Twitter has seen a shift in the ways that businesses are able to interact with potential customers or keep existing customers updated in terms of new products and special offers. Your marketing strategy should be increasingly social media focused, and be doing so you will be able to maximize your impact on the digital landscape. Be wary, and always remain on-brand, as the repercussions of bad or negative social media use can cause significant damage to your business. Make sure that those with access to your social media profiles are able to understand not just the technology, but also the need to remain consistent across all platforms.
Your website should be responsive
Although we can all too easily spend all of our marketing time focused on social media, never forget the importance of your website. This is the natural online face of your business, and by now you will have recognized the importance of a functional, easy to navigate site that has been optimized for viewing on all potential devices. However, too many websites neglect to allow space for contact pages and ways to communicate with you. This can be easily addressed, and if you used website building resources to create your site, then you can make use of a number of tools available in order to increase the ease with which visitors can contact you. Use one of the best contact form plugins that are available, and you will increase the interaction possibilities of your website, and increase the chances of converting a site visit into a sale. For those wishing to adopt the latest technology to create the best customer interaction options, then look at ways to integrate a live-chat box that can be used in real-time to answer any questions that may need to be answered before a customer buys from you.
Customer interaction remains as important as it always has, it’s simply that the responsibility is now on the businesses to ensure that they are up to date on the best ways to make the most of their business communications. Failing to recognize the potential of customer interaction in terms of driving sales is the first step to losing those sales to your competitors.